Product Marketing Manager

Role Overview

• Define and continuously sharpen how SigNoz is positioned against competitors. Build the messaging hierarchy, from technical ICP (DevOps, SRE, Platform) to economic buyer (VP Eng, CTO)
• Write and oversee technical content that actually ships, battle cards, comparison pages, solution briefs, and launch narratives. You write the first draft
• Own the GTM motion for every major release
• from naming and narrative to launch sequencing across docs, community, social, and sales. Partner closely with product and engineering on roadmap context.
• Turn happy customers into a growth engine. Own case studies, reference programs, and customer stories. Identify advocates, build co-marketing opportunities
• Run continuous win/loss analysis and customer interviews. Translate what you learn into sharper segmentation, better talk tracks, nurture campaigns and tighter landing page copy.
• Equip the sales and CS teams with everything they need to win
• battle cards, objection-handling guides, demo narratives, and persona-specific one-pagers. Own the feedback loop between field conversations and marketing output so what you build actually gets used.
• Own SigNoz Website as a marketing asset. Drive copy, messaging hierarchy, and page structure in partnership with design and engineering. Run experiments to improve trial signups, docs-to-product conversion, and self-serve activation. Every page should have a job.
• Track and improve the full funnel
• from awareness and first touch through trial. Partner with growth and product to identify drop-off points, define MQL/PQL criteria, and build campaigns that move the right metrics.
• Maintain a live view of the observability landscape. Track pricing changes, feature drops, activation, and expansion. Build and maintain battle cards that sales and CE can actually use in the field.

Requirements

• 4–8 years of product marketing experience. Experience in products with technical audience is a plus.
• Exceptional writer : can go from a technical changelog to a punchy homepage headline in the same afternoon
• Proven track record of competitive analysis that changed how the sales team sold
• Comfortable with ambiguity and excited by the "figure it out" nature of being the first PMM at a fast-moving startup
• Data-driven decision making to improve funnels, PLG metrics and buyer journeys.

Benefits

• Remote-first, async-respectful culture