Digital Marketing Specialist, SEA

Role Overview

• Develop SEO and SEM strategies, set KPIs to increase organic search and paid search generated leads, sales and other types of micro-conversions.
• Create and implement owned, earned and paid social media strategies aimed at lead generations, sales, customer and employee engagement and loyalty.
• Develop, publish, and edit information to attract potential customers to website.
• Be the main driver of all activities behind website as the key tool for lead generation.
• Secure a strong process of lead generation and conversion strategies through paid channels.
• Increase Alfa Laval’s search engine rankings by creating and updating web pages and optimizing web content keywords and text.
• Responsibility for tracking, analyze key digital metrics and drive traffic and improve user interaction based on analytics and customer feedback.
• Act as a subject matter expert for CMS, MA and other digital tools for the wider organization.
• Drive traffic and activities through various digital channels (including social media, blogs etc.).
• Develop and maintain a content calendar.
• Purpose and execute web or multi-media content production for our social media community.
• Build strong social media communities with our customers and colleagues, conduct social listening, and proactively engage with stakeholders.
• Work with Communication team to create engaging content and manage paid social media advertising campaigns.
• Make use of web, CRM and other platforms’ data to create logical segmentation and dynamic ad copies.
• A/B testing, measure and optimize performance to improve ROI.
• Act as a trusted consultant for social media matters for global Marketing & Communication colleagues.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field.
• Additional certifications in Digital Marketing, Analytics, SEO/SEM, or Marketing Automation are a strong plus (e.g., Google Analytics, Google Ads, HubSpot, Meta Blueprint).
• 3–5 years of hands-on experience in digital marketing.
• Experience in B2B marketing or industrial/technical industries is a major advantage.
• Regional experience working across SEA markets preferred.
• Familiarity with global/global-local brand environments.
• Fluent in English.
• Proven experience developing and executing SEO strategies (keyword research, on-page optimization, content optimization).
• Hands‑on experience running SEM / PPC campaigns (Google Ads, LinkedIn Ads, Meta Ads).
• Experience managing and updating websites using CMS platforms (Sitecore, WordPress, Drupal, Adobe Experience Manager, etc.).
• Knowledge of web analytics tools (Google Analytics 4, Google Tag Manager, Hotjar).
• Familiarity with MA tools such as HubSpot, Marketo, Pardot, or equivalent.
• Ability to build automation workflows, segmentation rules, and lead-scoring mechanisms.
• Knowledge of paid social advertising and A/B testing.
• Strong ability to analyze performance metrics, track KPIs, and recommend improvements.
• Experience with A/B testing, conversion rate optimization (CRO), and data-driven decision-making.
• Ability to use CRM platforms (Salesforce, MS Dynamics, HubSpot CRM) for lead segmentation and campaign personalization.

Tech Stack

• AEM
• Drupal
• Sitecore
• WordPress

Benefits

• Health insurance
• Paid time off
• Professional development opportunities