Marketing Manager

Role Overview

• Oversee Paid Media
• Develop, maintain, and optimize search/shopping ads and product streams across search engines including Microsoft (Bing) and Google.
• Manage ad copy, paid search budgets, campaign structures, keywords, match types, extensions, remarketing, dashboards, reports including SQR.
• Align business goals, audience, strategy, and budgets.
• Track and report KPIs.
• Website Marketing Management
• Create and maintain website banners, promotions, coupon codes to increase customer engagement and promote products.
• Manage Customer Marketing
• Develop and maintain customer retention marketing and new customer programs and promotions.
• Create and send email marketing campaigns.
• Produce print mailings and mail merges from customer lists.
• Manage customer reviews
• Help promote and monitor customer reviews.
• Social Media Accounts Management
• Develop and maintain social media accounts.
• Marketing Budget
• Manage the marketing budget to optimize ROI.

Requirements

• Bachelor’s degree in marketing, communications or a related field.
• Experience and significant demonstrated knowledge and skills in management and execution of digital and print marketing campaigns.
• Proven success in creating and managing digital and print advertising, email campaigns, and marketing budgets.
• Strong expertise in SEO, SEM, and marketing content creation.
• Proficient with Google Analytics, Adwords, Merchant Center, Meta Business Suite, Microsoft Ads, Adobe Photoshop and InDesign.
• Excellent writing and communication skills with an eye for design.

Benefits

• Employee discounts