Support the performance and optimization of Mitratech’s content across search and website experiences
Improve discoverability, engagement, and usability of content by aligning it with search intent, user needs, and modern AI-driven search behaviors
Work closely with the Content Specialist to ensure high-quality, structured, optimized content
Conduct keyword research and map search intent to content opportunities
Identify content gaps and partner with Content to optimize for search visibility
Monitor organic performance and recommend improvements based on trends and insights
Optimize content structure to answer user questions
Write and update website page copy
Support optimization of content for AI-driven discovery and answer engines
Analyze content performance and recommend optimizations
Requirements
2
4+ years of experience in SEO, content marketing, or digital marketing
Foundational experience with keyword research and on-page SEO
Content optimization and search intent
Familiarity with tools such as SEO platforms, web analytics tools, and marketing systems (e.g., HubSpot, Salesforce, GA4, SEMRush or similar)
Interest in AI-driven search, LLMs, and emerging search behaviors (AEO)
Strong attention to detail and ability to improve content quality and structure
Analytical mindset with the ability to translate data into actionable insights
Experience in B2B SaaS, HR tech, or regulated industries is a plus
Comfortable using generative AI tools in daily workflows (drafting, outlining, testing variations, summarizing), with the ability to critically edit for accuracy, tone, and a natural human voice.