Support the maintenance of customer databases for campaign targeting and segmentation.
Ensure all data handling and campaign activities comply with GDPR and other relevant data privacy regulations.
Monitor and analyze campaign performance using tools like Marketo analytics, Google Analytics, CRM dashboards, and social media insights.
Provide actionable recommendations to improve targeting, engagement, and ROI.
Maintain performance dashboards for internal stakeholders: global and country marketing, product marketing and leadership teams.
Gather customer insights as needed through VOC initiatives and digital channels.
Track campaign performance and lead flow using Salesforce (SFDC), ensuring accurate lead capture, qualification, and routing to sales teams.

At least 2 years’ experience in Marketing Operations, Digital Marketing Analytics or CRM/Automation, ideally in the healthcare industry or B2B (preferred) or strong B2C lifecycle/CRM experience is acceptable if tools/process are relevant
Hands on experience with key platforms/concepts: Salesforce (SFDC): Campaigns, Leads/Contacts, Opportunities, Campaign Influence, lead assignment & validation rules
Marketing Automation: Marketo or SFMC
segmentation, smart lists, lifecycle nurtures, lead scoring, email ops, form handling, UTM capture.
Dashboarding & Reporting: Power BI or Tableau or SFDC dashboards; KPI frameworks, Excel
GDPR: Consent capture, double opt-in, unsubscribe & preference center, retention policies
Strong analytical communication skills to translate metrics into insights
Process orientation and ability to follows and develop Standard work where needed
Excellent attention to detail to ensure data accuracy and compliancy.

Marketing Analyst – Healthcare

Key skills