Manager, Omni Channel Marketing – Retail

Role Overview

• manage, customize, and execute growth strategies as well as beverages solutions in partnership with a retail portfolio of customers
• participate in the long-term and short-term planning and development of our retail strategy, consumer missions and marketing plans based on fact-based consumer insights
• develop and implement insight driven occasion based strategies and partnership marketing programs that are tailored to meet the needs of both Coca-Cola and our trade partners
• collaborate with multiple internal and external stakeholder stakeholders (including Brand & Category Commercialization teams) to play a key role in the development of insight driven marketing programs, targeting our consumer, and meeting our customers’ strategies
• manage marketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution
• plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity
• provide customer business and value opportunity assessments
• serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio
• execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives
• prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendations
• develop marketing materials (e.g., POS, sell-in materials, implementation manual, digital and social etc.) to communicate promotions effectively
• write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development

Requirements

• Bachelor's degree or the equivalent combination of education and experience
• 3+ years experience in Omni Channel marketing, preferably in fast-moving consumer packaged goods (FMCPG) industry or agency
• ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs while turning this knowledge into concise actions and results
• proven track record for managing competing priorities and delivering sustainable results; leveraging insights to focus on the most important areas of opportunity
• propensity for creative problem-solving and opportunity identification; leverages shopper insights to drive decision making
• aptitude for forward-looking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and shopper strategies into effective omni-channel marketing programs
• collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders
• demonstrated personal leadership skills and influencing ability
• proven working experience in digital marketing, particularly within the industry
• experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management)
• intermediate to advanced MS PowerPoint, Word and Excel skills required.

Benefits

• competitive compensation package
• access to retirement and saving programs
• family and employee assistance program
• paid vacation and floater days