Own the full-funnel acquisition strategy, from first touch through conversion
Partner with the Head of Paid Media to oversee the planning, launch, and optimization of multi‑channel acquisition campaigns across paid social, search, affiliates, influencers, and emerging channels
Translate company revenue and growth objectives into clear acquisition strategies, audience plans, and investment frameworks across products, regions, and moments
Define campaign KPIs, success criteria, and testing roadmaps; ensure campaigns launch on time, on budget, and with clear measurement plans
Build and operate a high‑velocity test‑and‑learn creative engine, continuously iterating on messaging, formats, hooks, and offers to drive conversion and efficiency gains
Analyze test results against benchmarks to determine when to scale, refine, or sunset initiatives, documenting learnings and building repeatable growth playbooks.
Build, lead, and develop a high‑performing acquisition and performance marketing team.

10–15+ years of experience in performance marketing, growth, or digital acquisition
5+ years of people leadership experience managing geographically distributed, high-performing marketing teams
Bachelor's, Master's or equivalent degree in marketing, communications or related field
Proven track record of scaling customer acquisition in SaaS, technology, or B2C/B2B environments
Demonstrated ownership of large-scale marketing budgets with direct accountability for ROI and growth outcomes
Hands-on experience building or operationalizing AI-driven workflows (e.g., agents, copilots, automation) to improve execution speed, insight generation, or marketing productivity
Deep expertise building cross-channel acquisition campaigns and integrating paid, owned and earned channels.

Director, Acquisition & Performance Marketing

Key skills