Senior Market Manager – Omni-Channel Strategy, Enablement

Role Overview

• Ownership of Omnichannel Strategic Framework and Implementation
• Develop and maintain the global omnichannel strategy as well as the implementation framework that guides all multichannel activities
• Establish the strategic foundations for channel selection, message optimization, and distribution timing
• Design and refine the community mobilization strategy to ensure maximum market penetration and optimal customer engagement
• Ensure alignment between strategic planning and operational implementation activities
• Define the strategic approach for evaluating and optimizing the performance of communication channels
• Establish an overview of the local event calendar and activations across all community markets
• Prioritize, coordinate, and implement community events and local market initiatives
• Manage activation strategies in communities and other designated market segments
• Coordinate the development and deployment of marketing resources across channels, with partners, and influencers
• Develop social media guides and social selling strategies
• Create campaign frameworks, promotional event strategies, and customer communication scripts
• Ensure that marketing resources are optimized for each channel and audience segment
• Manage distribution and training on all implementation materials
• Develop the Market Development Fund (MDF) strategy and deployment framework
• Create the MDF deployment plan with clear allocation criteria and defined governance
• Oversee the strategic deployment of MDF resources across channels and initiatives
• Establish guidelines for MDF utilization by partners
• Monitor MDF effectiveness and return on investment
• Establish the governance framework for channel key performance indicators (KPIs) with clear metrics and targets
• Monitor and report channel performance against established KPIs
• Implement performance management processes and regular review cycles
• Identify performance gaps and recommend optimization strategies
• Serve as the principal organizer of all activities and initiatives
• Develop and maintain the activity roadmap aligned with organizational objectives
• Ensure coordination and sequencing of all channel and community initiatives
• Monitor progress against the roadmap and adjust priorities as needed
• Communicate status and performance to management
• Provide direct work direction to contractual resources supporting implementation
• Establish weekly priorities and approve all deliverables
• Establish and maintain quality standards for all outputs
• Review and validate work products before deployment
• Provide feedback and coaching to ensure continuous improvement

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum 5 to 7 years of progressive experience in marketing, channel management, or commercial activation
• Demonstrated experience in event management and local market activation
• Proven expertise in omnichannel strategy and digital sales transformation
• Demonstrated success in cross-functional coordination and stakeholder management
• Proficiency with project and event management tools
• In-depth knowledge of CRM systems and marketing automation platforms
• Advanced capabilities in data analysis and performance measurement
• Expertise with collaboration and communication tools
• Ability to develop strategic frameworks and governance models
• Experience with marketing resource management systems
• Excellent communication abilities in French and English is required.
• Advanced knowledge of English is required because you will on a regular basis interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.
• Ability to work effectively in English-speaking technology environments
• Strong team collaboration and cross-functional partnership skills
• Strategic thinking with the ability to balance big-picture vision and tactical execution
• Creative problem-solving and innovation mindset
• Adaptability and change management capability
• Leadership presence and ability to influence without direct authority

Benefits

• Comprehensive total rewards package highlighting competitive salary and bonus structures
• Minimum 3 weeks of vacation
• Flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …