Senior Customer Marketing Manager – North America

Role Overview

• Design and deliver world-class customer marketing campaigns and communications targeted at existing M-Files customers
• Responsible for planning and executing upselling and cross-selling initiatives, including account-based marketing (ABM) campaigns and customer events across North America
• Plan and execute global customer webinars
• Manage product launch communications
• Create and distribute the M-Files Community content
• Execute customer communications to ensure consistent engagement and value delivery
• Develop and execute customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns
• Create and run upsell and cross-sell initiatives across North America and globally to generate pipeline within the existing customer base
• Manage global customer marketing webinars and North America events—including the Customer Advisory Board—and related campaigns
• Work in partnership with the global marketing team to optimize centrally produced campaign materials and messaging by tuning into customer marketing needs
• Manage product launch communications from planning to post-launch
• Create and maintain content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base
• Deliver customer communications using this content to ensure consistent engagement, digital customer experience and value
• Forecast, measure, analyze, and report on the impact of campaigns, events and webinars
• Support customer advocacy efforts in North America to identify customer success stories and testimonials that showcase the value of our solutions

Requirements

• MINIMUM EXPERIENCE: 5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment
• EDUCATION: BS or BA Degree
• Bachelor’s degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined
• Proven experience developing and executing account-based marketing (ABM) strategies to drive expansion, upsell, and cross-sell within existing customer accounts
• Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
• Extensive record of working closely alongside sales and customer success, supporting them to meet pipeline and targets
• Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns
• Experience with customer communication and customer relationship management systems (CRMs)
• Strong ability to create audience-focused content that drives engagement, adoption, and pipeline within the existing customer base
• Excellent collaboration skills, as most tasks involve collaboration with cross-functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy
• Excellent English writing skills, enthusiastic, and comfortable talking with customers
• Highly motivated team player who thrives in a fast-paced environment
• Well-organized, hard-working, results-oriented, data-intensive self-starter who is willing to take the initiative
• Comfortable adapting plans and timelines in a dynamic environment, while managing multiple priorities with strong attention to detail
• Able to travel for work occasionally for events and team meetings
• Able to adjust schedule as needed to collaborate with teams in different time zones

Benefits

• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employee's contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)