Create and oversee automated workflows across email, in-app messaging, CRM, and lifecycle campaigns from the ground up.
Develop lead nurturing sequences tailored for prospects, users, and customers.
Automate flows for onboarding, activation, retention, and re-engagement.
Launch automated campaigns focused on product onboarding and feature adoption.
Partner with content and product teams to maintain consistent messaging.
Manage automation platforms (Zapier, n8n, make.com), CRM systems, and A/B testing tools.
Monitor campaign effectiveness through metrics such as open rates, click-through rates, conversions, activation, and retention.
Develop sophisticated user segments based on behavior, lifecycle stage, and intent.

1-2 years of experience in marketing automation, lifecycle marketing, or growth marketing.
Practical experience with at least one leading automation platform (Zapier, n8n, make.com).
Familiarity with CRM platforms such as Attio, HubSpot, Salesforce, Pipedrive, or similar, along with a solid understanding of basic data hygiene principles.
Basic coding skills for implementing Google Tag Manager and using Mixpanel for event tracking.
Strong comprehension of user journeys, funnels, and lifecycle stages.
Experience designing automated email and in-app campaigns.
An analytical mindset with the ability to analyze campaign performance effectively.
Capability to thrive in a fast-paced, cross-functional work environment.
Basic knowledge of APIs or webhooks and their implementation across platforms like WordPress, Webflow, Framer, etc., to connect forms and trigger automations.

Marketing Automation

Key skills