Plan, execute and optimize social media campaigns across multiple projects/brands
Build and manage paid social campaigns (e.g., Meta, LinkedIn — depending on the target audience)
Create briefs for creatives (video/design/copy) and manage the editorial calendar
Run A/B tests for creatives, hooks, audiences, and landing pages/lead forms
Funnel thinking: Social → Landing page/lead form → Qualified lead
Tracking & reporting (UTMs, dashboards), including weekly performance updates and learnings
Close coordination with content/SEO/design/sales and prioritization across multiple projects
Monitor trends and platform updates and translate them into concrete actions

Proven experience in social media management with a performance focus (lead generation)
Confident using ads managers (Meta/LinkedIn or similar) and optimizing toward KPIs
Strong understanding of KPIs such as CPL, CTR, CPC, conversion rate, and ROAS/CPA (where applicable)
Experience with tracking fundamentals (UTMs, pixels/conversion events — in collaboration with tech/analytics)
Strong copywriting and communication skills in German (excellent command of the language)
Structured working style, project management skills, and ability to coordinate multiple stakeholders
Bonus: Experience in healthcare/beauty/medical tourism or other sensitive/regulated areas (advertising restrictions)

Flexible working hours and clear, measurable goals
Ample scope to shape strategy: you will actively help build our campaign structure
Short decision-making paths and direct collaboration with the team
Modern tools and a data-driven working approach

Social Media Manager, Part-time

Key skills