Senior Lifecycle Marketing Manager

Role Overview

• Take full ownership of the lifecycle marketing strategy (email, push, in-app);
• Build comprehensive lifecycle journeys from scratch, covering onboarding to winback;
• Design and implement automated flows using Iterable or similar platforms;
• Drive key metric improvements across the funnel: activation, conversion, retention, and churn;
• Conduct structured A/B tests on messaging, timing, and segmentation;
• Collaborate closely with product and data teams on events, triggers, and segmentation;
• Create high-performing lifecycle messaging with design and content teams;
• Own lifecycle reporting and feed insights into the overall growth strategy.

Requirements

• Proven hands-on experience in lifecycle, CRM, or retention marketing;
• Familiarity with Iterable, Braze, Customer.io, or similar platforms;
• Proven track record of improving activation, conversion, and retention metrics;
• Strong understanding of user journeys and funnel optimization;
• Data-driven approach with experience in A/B testing and performance analysis;
• Ability to prioritize high-impact opportunities and execute quickly;
• Strong collaboration skills across product, design, and analytics teams.

Benefits

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;