Product Manager – Growth, SEO

Role Overview

• Own the strategy and execution for growing qualified organic traffic
• Improve signup conversion before email verification
• Maximize the performance of group and partnerships landing pages
• Build scalable landing page systems and architect blog and content engine
• Run high-velocity A/B tests and obsess over mechanics of compounding organic growth
• Collaborate closely with engineering and data teams for infrastructure and measurement
• Report to SVP of Operations, working alongside Senior Product Manager and Head of Design

Requirements

• Demonstrated success owning growth, SEO, or conversion optimization at a two-sided marketplace, EdTech platform, multi-brand website, or consumer FinTech company — ideally one with large-scale programmatic page systems and multiple distinct audience segments. You've moved real metrics, not just published content.
• Deep fluency in SEO as a system — technical SEO, programmatic page generation, internal linking, search intent mapping, and information architecture. You think in compounding loops, not one-off keyword plays. Experience managing SEO across thousands of pages (scholarship listings, partner pages, blog content) is a strong signal.
• Experience with multi-sided platforms or marketplaces where organic growth serves both supply and demand — you understand how page architecture, content strategy, and search intent differ across user types.
• SQL + strong analytical instincts. You build your own dashboards, run your own queries, and generate models that guide real decisions.
• Experience designing and running A/B tests and experiments at high velocity. You know how to structure tests, read results, and iterate fast.
• Experience building or managing scalable landing page systems or content engines. You've thought about templates, dynamic pages, and content-at-scale — ideally in an environment where pages are generated programmatically, not hand-built.
• Comfortable with AI tools, prompting, and automation. You use Claude, VS Code, Cursor, or similar AI-assisted development and analysis tools as force multipliers in your daily work. You don't wait for someone to build you a tool; you build your own workflows.
• Strong project management and leadership. You've driven high-impact initiatives end-to-end in async collaboration environments (we use Linear).
• A builder's mindset. You are comfortable operating with ambiguity and creating from scratch.
• A high-performing individual contributor who enjoys deep focus work and learning rapidly.
• You are kind. You make the people around you better.

Tech Stack

• SQL