Develop sharp, differentiated messaging and positioning for Boomi Data Management that resonates with buyers and stands out in a crowded market
Lead and execute the marketing strategy for data management, working closely with product management on launches and serving as the voice of the buyer to help shape roadmap decisions
Support Boomi's analyst relations program for data management
leading briefings and inquiries, and driving product and marketing sections of analyst report submissions
Produce high-quality content across the full funnel: case studies, white papers, solution briefs, demos, blog posts, and competitive battlecards
Partner with sales to build and deliver enablement materials that help teams win in competitive deals
Collaborate with the marketing programs team to design and execute programs that drive awareness, pipeline, and product adoption
Track and analyze marketing performance, continuously refining strategies based on data and market feedback
Monitor industry trends to keep Boomi's positioning sharp and relevant
Represent Boomi as a subject matter expert at customer events, conferences, and webinars
Contribute to an exceptional product trial experience that converts interest into adoption

8+ years of product marketing experience
Proven track record of doing analyst briefings and driving submissions for major industry analyst reports (Gartner Magic Quadrant, Forrester Wave, or equivalent)
Demonstrated success developing and executing marketing strategies that drive measurable impact on pipeline and adoption
Exceptional communicator who can translate complex technical concepts into clear, persuasive narratives for both technical and business audiences
Experience presenting at customer-facing events, webinars, or industry conferences as a subject matter expert
Strong analytical mindset with the ability to turn market data into actionable strategy
Collaborative by nature, with experience working cross-functionally across product, sales, and customer success
Familiarity with agentic AI trends and how they intersect with the data management landscape
Bachelor's or master's degree in marketing, business, or a related field

Senior Product Marketing Manager

Key skills