Social Media Marketing Manager – Investor-Focused Real Estate

Role Overview

• Manage daily engagement across Instagram, Facebook, YouTube, LinkedIn, Reddit, and Yelp
• Respond to comments and DMs
• Create and edit content
• Run paid and organic campaigns
• Monitor analytics to optimize results
• Work directly with the principal, operate independently, and prioritize high-impact activities that generate investor leads
• Respond to and initiate engagement with comments, DMs, and messages daily across all platforms
• Actively request Google and Yelp reviews to maintain a 4.8+ star rating
• Escalate and respond to negative or complex reviews with appropriate guidance
• Create, edit, and schedule weekly posts across platforms to highlight market insights, portfolio performance, and client success stories
• Produce 2+ Instagram Stories/Reels per week designed to attract investors
• Edit YouTube content, including property tours and construction updates, to align with investor-focused narratives
• Moderate and grow the r/NJRealEstateInvestors subreddit by curating relevant posts and fostering discussion
• Design and prepare monthly postcard mailers for marketing outreach
• Run paid and organic ad campaigns targeting accredited investors, 1031-exchange buyers, and high-net-worth individuals
• Support creation and execution of campaigns that convert social engagement into qualified investor leads
• Generate monthly analytics reports tracking impressions, engagement, lead generation, and deal outcomes
• Test creative variations and messaging to identify high-performing content
• Interpret engagement metrics to provide actionable recommendations for content and campaigns

Requirements

• 2+ years managing social media for real estate, finance, or B2C brands
• Proven ability to turn engagement into leads independently
• Skilled in Canva, Adobe Suite (Photoshop/Premiere), CapCut, and Meta/Google Ads Manager
• Able to craft 60-second Reels that convert property visuals into investor-focused narratives
• Data-driven mindset: can analyze and explain engagement metrics beyond surface-level numbers
• Strong understanding of real estate investment principles (cap rates, cash-on-cash, 1031 exchanges) or rapid learning ability
• Operates with an ownership mindset: treats every lead and content piece as impacting business outcomes
• Comfortable working full-time, independently, and in a fast-moving remote environment

Benefits

• Paid Time Off (PTO)
• HMO
• Fully Remote Work