Own EMEA customer advocacy, community activation, and customer awards to build credibility, trust, and pipeline across priority markets.
Identify and recruit customer champions, manage permissions, and build a steady pipeline of advocacy assets: stories, quotes, videos, speaking abstracts, and reference support.
Run a virtual customer community that can be activated for sales events, ABM roundtables, and peer engagement to build or accelerate pipeline.
Activate proof and peer validation in-region to support demand and expansion, including Gartner Peer Insights and peer review programmes tied to key campaigns and customer moments.
Own the Customer Awards programme end to end: brief the microsite, manage nominations, coordinate judging, handle winner communications, and deliver amplification packages to customers and employees.
Create customer testimonials, case studies, quote cards, and video clips from events and award winners.
Support development of higher-value white papers, reference-based reports, and campaign proof points, working closely with customers, sales, and product marketing.

6 to 8+ years in B2B marketing, customer marketing, advocacy, or integrated programmes in enterprise technology.
Proven experience building and managing customer advocacy programmes and communities at scale.
Strong content creation and editorial discipline across long-form and short-form formats, including case studies and testimonials.
Confident working with enterprise customers and senior stakeholders, with high judgement and strong governance.
Experience running awards programmes and managing end-to-end programme logistics.
AI fluency for content creation workflows and optimisation.
Highly organised operator who can run multiple workstreams without creating complexity.

Senior Customer Marketing Manager, EMEA

Key skills