Own EMEA influencer marketing and external community engagement to raise awareness, build credibility, and drive demand across priority markets.
Identify, evaluate, and manage a bench of 8 to 12 credible security and enterprise influencers across EMEA.
Run 4 to 5 influencer campaigns per year across priority moments, with repeatable briefs, assets, and activation playbooks.
Co-create content with influencers including video content, thought leadership pieces, social posts, and campaign activations.
Build and moderate company presence in external practitioner communities where relevant, including Reddit and other peer discussion forums.
Use AI tools to accelerate influencer research, content drafting, campaign reporting, and performance analysis while maintaining quality and accuracy.
Manage agency support for influencer programmes with clear scopes, budgets, governance, and reporting.
Track outputs and outcomes including influencer reach, engagement, content performance, share of voice, and contribution to meetings and pipeline influence where measurable.

6 to 8+ years in B2B marketing, influencer marketing, content marketing, or integrated programmes in enterprise technology or cybersecurity.
Proven experience identifying, managing, and activating B2B influencer programmes end to end.
Strong understanding of the cybersecurity and enterprise technology landscape in EMEA.
Confident managing external relationships with influencers, creators, and community voices with high judgement and professionalism.
Experience managing agencies and vendors end to end.
AI fluency for content creation workflows and optimisation.
Highly organised operator who can run multiple workstreams without creating complexity.

Senior Influencer Marketing Manager

Key skills