Define and execute Varsity Spirit’s consumer commerce strategy across ecommerce and event-adjacent retail.
Identify opportunities to engage consumers before, during, and after events through digital and omnichannel initiatives.
Own ecommerce performance, including merchandising strategy, promotions, and conversion optimization.
Develop omnichannel programs that leverage events as acquisition and engagement moments, without owning onsite execution.
Lead consumer-facing product strategy in partnership with Product, Design, and Sourcing teams.
Set the retail strategy, objectives, and KPIs for event-based consumer commerce.
Act as the primary commerce partner to Marketing, Product, Sales, and Finance.
Requirements
At least 10 years’ experience within retail / retail sales & store operations, ecommerce, merchandising, event-based / “pop-up” retail, and/or a direct-to-consumer retail sales function
Ecommerce management experience required; deep understanding of D2C / ecommerce, with skills across merchandising, creative, UI/UX, marketing/advertising, and sales
Bachelor’s degree; an MBA degree is preferred, but not required
Benefits
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!