Senior Director, Retail & D2C

Role Overview

• Define and execute Varsity Spirit’s consumer commerce strategy across ecommerce and event-adjacent retail.
• Identify opportunities to engage consumers before, during, and after events through digital and omnichannel initiatives.
• Own ecommerce performance, including merchandising strategy, promotions, and conversion optimization.
• Develop omnichannel programs that leverage events as acquisition and engagement moments, without owning onsite execution.
• Lead consumer-facing product strategy in partnership with Product, Design, and Sourcing teams.
• Set the retail strategy, objectives, and KPIs for event-based consumer commerce.
• Act as the primary commerce partner to Marketing, Product, Sales, and Finance.

Requirements

• At least 10 years’ experience within retail / retail sales & store operations, ecommerce, merchandising, event-based / “pop-up” retail, and/or a direct-to-consumer retail sales function
• Ecommerce management experience required; deep understanding of D2C / ecommerce, with skills across merchandising, creative, UI/UX, marketing/advertising, and sales
• Bachelor’s degree; an MBA degree is preferred, but not required

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!