Senior Specialist, Marketing, Data & Feeds

Role Overview

• Develop and implement a strategic content marketing plan aligned to product marketing and go-to-market priorities, supporting commercial objectives across the full marketing funnel.
• Build and be responsible for the editorial and content calendar, ensuring content is prioritised, quality-controlled, delivered on time, and adaptable to changing business needs.
• Use customer insight, market trends and competitor analysis to identify content opportunities, gaps and differentiation.
• Produce and be responsible for high-quality B2B content across formats including blogs, whitepapers, reports, fact sheets, social assets and infographics.
• Partner closely with product, to ensure content is accurate, compelling and customer-centric.
• Support product launches and enhancements with clear, effective messaging and content aligned to GTM plans.
• Act as the central point of coordination across internal partners such as our content studio and external agencies to deliver impactful content.
• Explore new insights, formats and creative approaches, bringing “art of the possible” thinking to content execution.
• Collaborate with activation and channel teams to optimise distribution and drive meaningful engagement.
• Apply analytical rigour to content performance, using data, SEO guidelines and insight to optimise efficiency and advise future planning.
• Improve content value through refresh, reuse and re-purposing across formats and channels.
• Maintain strong governance across brand, visual and verbal identity, compliance and content accuracy.
• Handle content budgets and feedback loops to continuously improve quality, efficiency and impact.
• Leverage AI-enabled tools and ways of working to improve content quality, speed to market and operational efficiency.

Requirements

• B2B content marketing experience, ideally within data, technology or financial services.
• Ability to translate sophisticated, technical or quantitative concepts into clear, accessible narratives.
• Strong writing, editing and content planning skills, with high standards of accuracy.
• Confident working with designers, writers, agencies and technical SMEs.
• Understanding of SEO and digital content optimisation.
• Experience working in a global, matrixed environment.
• Strong stakeholder and project management skills; comfortable gathering inputs and driving alignment.
• Experience with marketing planning, design, analytics and AI tools (e.g., Workfront, Tableau, Adobe).
• Data driven approach and ability to measure content effectiveness.

Tech Stack

• Tableau

Benefits

• Health insurance
• Retirement planning
• Paid volunteering days
• Wellbeing initiatives