Lead a world-class product marketing team, setting strategy and raising the bar on messaging, storytelling, and market impact.
Define and evolve differentiated value propositions, messaging, and positioning for the higher education market.
Identify new growth opportunities through market trends and emerging technologies.
Partner cross-functionally with Product, Sales, and GTM teams to ensure effective messaging.
Develop high-impact content that clearly communicates customer value.

15+ years of experience in product marketing, strategy, or related roles within enterprise software/SaaS, IT, or EdTech.
Deep expertise in messaging, positioning, and value-based storytelling.
Strong understanding of the education landscape.
Proven ability to translate customer and market insights into differentiated strategy.
Experience working in matrixed, cross-functional environments.
Demonstrated success leading and developing high-performing teams.
Postgraduate degree in Marketing, Business, or related field, or equivalent experience; MBA preferred.

Senior Director, Product Marketing – Higher Ed

Key skills