Senior Manager, Shopper Insights

Role Overview

• Lead development of strategic, actionable insights that illuminate how shoppers engage with Kraft Heinz brands and categories across grocery, mass, club, value, and eCommerce channels.
• Serve as the organization’s thought leader on shopper behavior, retail trends, and evolving food & beverage dynamics.
• Translate insights into strategies that influence category leadership, brand positioning, merchandising, packaging, and in-store activation.
• Partner with Customer Development, Category Leadership, and Shopper Marketing teams to build compelling, retailer-specific shopper stories supporting Joint Business Plans and category growth initiatives.
• Create insight-based selling narratives tailored to key retailers across the U.S. omnichannel landscape.
• Identify opportunities for stronger shelf presence, optimized assortment, and enhanced shopper engagement.
• Own end-to-end custom research initiatives—from scoping and vendor management to synthesis and strategic recommendations.
• Integrate multiple data sources (panel, POS, loyalty, digital behavior, path-to-purchase analytics) to build a robust view of the Kraft Heinz shopper.
• Develop advanced analytic approaches including shopper segmentation, decision trees, and journey mapping.
• Collaborate with Brand Marketing, Commercial Strategy, Category Leadership, eCommerce, and Innovation teams to embed shopper-centric thinking into planning and execution.
• Translate complex data into clear, persuasive insights that influence senior stakeholders.
• Support briefs guiding activation, innovation, and omnichannel communication strategies.
• Build frameworks and other tools that elevate organizational understanding of food & beverage shopper behavior.
• Coach cross-functional partners on applying shopper insights to business decisions.
• Stay ahead of marketplace trends, behavioral science developments, and retail evolution.

Requirements

• Bachelor’s degree in Marketing, Business, Behavioral Science, Statistics, or related field.
• 5+ years of experience in shopper insights, consumer insights, category management, or related fields.
• Strong expertise in qualitative and quantitative research methods.
• Proven ability to translate data into insight-driven actions that impact commercial results.
• Experience partnering with major U.S. retailers (mass, grocery, club, eCommerce).
• Excellent communication, storytelling, and influencing skills.
• Preferred Master’s degree (MBA, MS in Marketing Research, or similar).
• Experience in CPG, ideally within large-scale food & beverage organizations.
• Familiarity with advanced analytic techniques and loyalty-data applications.
• Experience leading cross-functional teams or mentoring insights professionals.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical
• Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social
• Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability