Key skills
AIAnalyticsSaaSCRMLeadership
About this role
Role Overview
- Manage content, social media, blog, and thought leadership initiatives
- Lead efforts in SEO and inbound growth strategies
- Oversee product messaging, launches, and positioning
- Create lifecycle campaigns and develop lead capture funnels
- Implement CRM systems, attribution models, and reporting workflows
- Leverage AI tools to enhance marketing efficiency
Requirements
- More than 3 years of experience in B2B SaaS marketing
- Excellent writing and messaging capabilities
- Practical experience with SEO, content marketing, social media, and email campaigns
- Knowledgeable in HubSpot, Mailchimp, CRM platforms, and analytics tools
- Comfortable working with AI technologies and in fast-paced startup environments
- Background in early-stage startups preferred
- Exposure to product-led growth strategies preferred
- Experience targeting legal-tech or professional services sectors preferred