Drive business-to-business sales through a mix of telephone, video, and face-to-face meetings with prospective clients across your territory.
Deliver consultative selling by identifying customer needs through effective questioning and discovery, then recommending the most suitable digitally-led solutions.
Conduct thorough research into each client’s business or industry vertical to ensure tailored and relevant proposals.
Maximise marketing spend within your category or territory by continuously sourcing new and lapsed business opportunities.
Maintain a high standard of account management, ensuring strong customer relationships and excellent service at every stage.
Grow your unique customer base through strategic territory planning and proactive competitor awareness.
Identify and pursue new business opportunities from a variety of sources, including inbound leads, referrals, and self-sourced prospects.
Consistently meet and exceed key performance indicators (KPIs), including call volumes, meaningful conversations, booked meetings, and timely follow-ups.

Proven experience in business-to-business (B2B) sales, ideally within a consultative or solution-based environment.
Solid understanding of digital marketing products, such as paid social, digital display, video, and websites.
Demonstrated success in outbound cold calling and lead generation.
Confident and persuasive in securing new business over the phone and through virtual or in-person meetings.
Ability to grow and nurture existing client accounts, driving long-term value and retention.
Committed to delivering exceptional customer service with a proactive and responsive approach.
Knowledge of multimedia advertising is advantageous but not essential.
A consultative, client-focused approach to sales, with strong listening and problem-solving skills.
Passionate about local media and motivated by helping businesses succeed.
Able to commute to the office and travel within the territory for client meetings.
Access to a vehicle for business use and holds a full UK driving licence.

Advertising Sales Executive

Key skills