Support the sales teams in adopting and using Salesforce in their daily activities
Shift the CRM from a historical perspective to a forward-looking approach (pipeline, market potential, farmer-level view)
Structure, enrich and ensure the reliability of databases (farmers, farms, acreage, potential)
Manage data quality, reporting and GDPR compliance
Set up and monitor marketing campaigns (segmentation, activation)
Act as the interface with the Group (notably Germany) and align sales and marketing practices

Significant experience in a CRM, business, sales & marketing role or in change management
Strong appetite for fieldwork and close collaboration with sales teams
Proven ability to engage stakeholders, persuade and drive changes in practices
Business-oriented (sales & marketing), pragmatic and results-driven
Sensitivity to data quality and data utilization, with a concrete, operational approach
Comfortable working in a cross-functional and matrixed environment
Fluent in French and English

A key shaping role with a high level of autonomy
A strategic position at the interface of marketing, sales and data
Direct impact on commercial and marketing performance
A rewarding experience at the heart of business, data and people-related challenges

CRM & Marketing Specialist

Key skills