VP, Revenue Strategy

Role Overview

• Build the foundational systems, tools, and processes required to support a high-functioning national ad sales organization across pricing, packaging, planning, approvals, execution, and measurement.
• Establish strong operating rhythms and clear swim lanes across Sales, Client Strategy, Ad Ops, Research, Product, and Marketing to improve speed, quality, and accountability.
• Develop scalable frameworks for inventory forecasting, pricing strategy, rate card governance, and media planning that balance market demand, delivery reality, and business goals.
• Translate existing and emerging ad products across MaxPreps, GoFan, and NFHS Network into sellable, executable offerings with clear positioning, specs, workflows, and ownership.
• Build and mentor a high-performing team responsible for planning, packaging, proposal support, and strategic partnerships.
• Own the strategic and operational infrastructure that supports monetization across MaxPreps and the broader PlayOn portfolio.
• Create repeatable processes for proposal development, pricing approvals, inventory allocation, and post-sale handoff.
• Partner with Sales leadership to identify revenue gaps, unlock new packaging opportunities, and improve speed to market.
• Work cross-functionally with Ad Ops, Client Strategy, Product, Research, and Marketing to ensure products are executable, measurable, and well-positioned.
• Support the creation and implementation of client and/or company-specific measurement initiatives.
• Recruit, coach, and develop a high-performing team with strong standards for quality, speed, and collaboration.

Requirements

• Bachelor's Degree and 7+ years of experience in digital media, advertising, revenue strategy, sales planning, monetization, or a related commercial operations function.
• A demonstrated track record of building scalable pre-sale and post-sale systems in a fast-moving media, ad tech, publisher, platform, or sports media environment.
• Deep experience with pricing strategy, rate card development, inventory management, packaging, proposal architecture, and commercial decision-making.
• Proven ability to lead cross-functional initiatives, influence senior stakeholders, and build high-performing teams in evolving environments.
• Comfort operating in ambiguity and creating structure where none exists, with a bias for action and speed without sacrificing quality.
• Strong commercial instincts and the ability to balance creativity with operational feasibility and margin discipline.
• Excellent written and verbal communication skills, especially in translating complexity into clear sales narratives and internal processes.
• Interest in high school sports, community-based storytelling, and the broader sports marketplace.
• Strong presentation and storytelling skills, with proficiency in Pitch.com, PowerPoint, Keynote, or similar tools.
• Deep familiarity with the digital advertising ecosystem, including display, video, social, branded content, sponsorships, audience targeting, and measurement.
• Strong executive presence and the ability to earn trust with both senior leadership and frontline sellers.

Benefits

• Multiple medical insurance plans to choose from
• Dental, vision life and disability insurance
• Employee Emergency Fund
• Company equity (stock options)
• Open PTO policy
• 401K plan with company match
• Hybrid/flexible work environment