Serve as the primary marketing lead for Canada, aligning priorities and execution across teams.
Develop integrated marketing strategies and briefs for Sportsbook and Casino, tied to key growth and performance metrics.
Translate product and brand positioning into insight-driven, locally relevant campaigns.
Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.
Activate campaigns around key sports and cultural moments, ensuring timely execution and media investment aligned with local market behavior.
Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.
Use data and performance insights to inform decisions, test new ideas, and continuously improve results.

At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization.
Strong understanding of the Canadian market, including sports, culture, and consumer.
Proven experience developing and executing integrated, multi-channel campaigns.
Knowledge of content, media, and partnerships beyond traditional performance marketing.
Ability to operate independently in a fast-paced environment while managing multiple priorities.
Strong analytical skills with experience using data to inform marketing decisions.
Excellent cross-functional collaboration and communication skills, with strong storytelling ability.

Manager, Integrated Marketing

Key skills