Business Development Representative

Role Overview

• Strategic research to identify & pre-qualify prospects: Your deep understanding of the SaaS industry and your ability to analyze market trends will be essential in identifying high-potential prospects. Experience with SaaS product offerings will help you better tailor your approach to potential clients.
• Conduct cold calls and email campaigns to generate opportunities from target lists: Confidently connect with potential clients, effectively communicate the value of SaaS solutions, and generate interest. You will leverage your SaaS knowledge to highlight key features and benefits that resonate with prospects.
• Tailor email pitch & leverage existing collateral to pique interest of potential buyers: Showcase your creativity and communication skills by crafting compelling messages that resonate with SaaS buyers. Your prior experience in SaaS will help you effectively convey the unique selling points of the product and appeal to different industries.
• Respond & Qualify inbound leads in a prompt way to generate opportunities: Efficiently manage incoming leads, assess their needs, and qualify them as potential sales opportunities, leveraging your SaaS expertise to better understand their requirements and position the product effectively.
• Generate daily and weekly sales reports and stats on Citylitics's CRM (HubSpot): Meticulously track your progress in a SaaS environment, analyze your performance, and contribute valuable insights to the sales team to help optimize strategies for SaaS product adoption.
• Develop and execute on prospect targeting campaigns: Demonstrate your strategic thinking and planning skills by developing and implementing targeted campaigns that reach SaaS prospects in specific industries. Experience with SaaS solutions will be key to creating successful campaigns.
• Collaborate with sales & marketing teams to ensure effective messaging to appropriate sectors/prospects: Work effectively within a team environment, sharing knowledge of the SaaS landscape to optimize sales and marketing strategies. Your SaaS experience will enhance the team's ability to create relevant messaging for targeted prospects.
• Other duties as assigned

Requirements

• Eager to Learn and Grow: With a Bachelor's degree in Business, Marketing, or a related field, and a desire to grow within the SaaS industry.
• Results-Driven Mentality: A strong desire to learn, grow, and excel in a SaaS sales environment. Motivated by achieving targets and exceeding expectations.
• Competitive Spirit: Participation in competitive activities (sports, debate, etc.) or demonstrated leadership roles where you thrived in a goal-oriented environment.
• Cold Calling Experience: At least 6 months of experience in SaaS sales or a customer-facing role within the SaaS industry is highly desirable.
• Excellent Communication Skills: Exceptional verbal and written communication skills with the ability to build rapport and effectively convey SaaS product information to prospects.
• SaaS Business Acumen: A solid understanding of SaaS business models, principles, and market dynamics.
• Research Proficiency: Ability to conduct thorough research and analyze SaaS industry trends to identify potential clients and their needs.
• Tech Savvy: Proficiency with CRM software (like HubSpot), prospecting tools (like ZoomInfo or LinkedIn Sales Navigator), and other sales technology, with a focus on SaaS solutions.
• Attention to Detail: Strong attention to detail and ability to maintain accurate records within a SaaS-driven CRM.
• Public Sector/Public Infrastructure Experience: an Asset

Benefits

• Uncapped earning potential: We operate with a truly uncapped commission structure that rewards impact and execution. Your upside is directly tied to the value you create. There’s no ceiling on performance, and no artificial limits on what you can earn as you grow with the business.
• Make real-world impact: Influence positive change across one of the biggest societal challenges of our generation: building and maintaining sustainable public infrastructure.
• Sell a genuinely differentiated platform: You’ll represent a disruptive, data-driven solution with a compelling value proposition in a market that is eager to engage.
• Operate at the intersection of infrastructure, scale-up, and data science: We live where infrastructure meets AI and advanced data. There is no other team like ours in Toronto.
• Move fast, learn faster: There’s no corporate bureaucracy here. You’ll accomplish more in a few months than you would in years at a large, entrenched technology company.
• Be empowered by data and AI: We believe Data and AI will play an outsized role in the future of sales and decision-making. Every CityZen has access to generative AI tools and our full data universe to enhance productivity and encourage experimentation.
• Grow with intention: We invest deeply in our people through in-role coaching, skill-based development, an internal mentorship program, and clear internal promotion pathways.
• Win as a team: We work hard, we support one another, and we celebrate progress along the way. We’re serious about solving infrastructure and just as serious about enjoying the journey together.