Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels, including audience segmentation, creative direction, offer prioritization, cadence planning, and performance reporting
Develop and manage campaign roadmaps and testing agendas (A/B and multivariate tests) to continuously improve channel performance against key acquisition KPIs, including response rate, cost per acquisition (CPA), and return on ad spend (ROAS)
Partner cross-functionally with Analytics, Creative, Product, and Strategy teams to ensure campaigns are accurately targeted, properly fulfilled, and measured against defined goals
Manage channel budgets, pacing, and forecasting, allocating spend and resourcing to maximize ROI
Translate data and performance insights into actionable recommendations for leadership; present campaign results, learnings, and strategic plans to stakeholders on a regular cadence
Ensure all campaigns are executed in compliance with applicable regulations (e.g., CAN-SPAM, TCPA) and internal brand and legal standards.

Hold a Bachelor's degree in Marketing, Business, Communications, or a related field
Have 5+ years of experience in performance or acquisition marketing, with direct ownership of at least two of the following channels: Direct Mail, Email, or SMS
Have demonstrated experience managing campaign budgets and making independent, data-driven decisions on budget allocation and channel prioritization
Are proficient with email service platforms and marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar)
Have working knowledge of Direct Mail production processes, including list management, print vendor coordination, and postal logistics
Possess a solid understanding of SMS marketing compliance requirements, including TCPA regulations and opt-in/opt-out management
Familiarity with customer data platforms (CDPs) and CRM-driven segmentation strategies
Are experienced in designing and analyzing A/B and multivariate tests and translating results into strategic recommendations
Demonstrate strong analytical skills and comfort working with data and reporting tools to measure campaign effectiveness and ROI
Have excellent written and verbal communication skills, including the ability to present complex campaign data clearly to non-technical stakeholders.

Acquisition Marketing Lead

Key skills