Marketing Specialist

Role Overview

• Lead integrated marketing campaigns across email, social, and content, owning execution from brief to performance reporting.
• Build and manage lifecycle and nurture programs that move prospects and customers through the funnel.
• Own our day-to-day social presence across LinkedIn and other key platforms. This looks like ideation, publishing, community engagement, and performance tracking.
• Create content across formats: blog posts, social copy, email campaigns, landing pages, newsletters, and short-form video.
• Manage website updates end-to-end by publishing blog content, building and refreshing landing pages, updating imagery, and coordinating with developers on technical changes.
• Support co-marketing initiatives with integration and channel partners, including joint campaigns, content collaboration, and event coordination.
• Use AI tools to accelerate content and creative production while maintaining brand voice and quality standards.
• Collaborate with teammates across Content, Product Marketing, Sales, and Partnerships to stay aligned.
• Support event promotion and logistics when needed.

Requirements

• 2-4 years of experience in a Marketing Coordinator or Marketing Specialist role, ideally in a B2B SaaS environment.
• An exceptional writer who can adapt tone, format, and message for different audiences and channels.
• Strong creative instincts, you spot great content, know what performs, and know how to make it.
• Proficiency in HubSpot or a comparable marketing automation platform for campaign execution and reporting.
• Hands-on experience with HubSpot, Canva, and similar tools for campaign building and content creation.
• Comfortable managing a CMS and coordinating website updates.
• Able to publish, format, and QA content independently.
• Experienced using AI tools to increase output quality and speed without losing the human touch.
• Able to manage multiple projects simultaneously with strong attention to detail and deadline accountability.
• A clear, direct communicator and genuine team player who thrives in a collaborative, fast-paced environment.
• Self-directed and proactive, you don't wait to be told what needs doing.

Benefits

• Growth Opportunities: Join a growing company where you’ll be part of a high-performing team with lots of potential.
• Remote Work: We are a distributed workplace (100% remote).
• Wellness Days: In addition to paid vacation days, we offer flexible paid time off to fit individual needs.
• Comprehensive Benefits Package: Includes health, dental, vision care, EFAP, and more.
• Home Office and Learning & Development Benefits: Support for your home workspace and funding to grow your skills.
• Annual Bucketlist Benefit: An additional paid day off and $$ to spend to help check items off your own bucket list!
• Rewards and Recognition: We practice what we preach! We’ll help you achieve not just your career goals but your personal goals as well!