Owns full P&L including revenue, margin, mix, bookings, shipments and share growth for the assigned dealer region
Drives and execute annual operating plans, forecasts, and performance cadence
Ensure disciplined execution of pricing, incentive programs, and growth initiatives
Drives new account and brand growth while mitigating churn within existing dealer relationships
Lead, coach, and hold accountable dealer sales agencies and Regional Sales Managers
Translate enterprise strategy into actionable regional priorities for the dealer channel
Lead and develop a team of Regional Sales Managers, fostering a high performance, accountable sales culture
Ensure alignment between sales commitments and operational execution

Bachelor’s degree in Business or related field
10–15 years of progressive sales experience with a minimum of 5 years in a senior leadership role
Demonstrated success in strategic sales planning and profitable market growth
Experience managing Channel Sales; dealer specific sales leadership strongly preferred
Proven ability to lead independent sales agencies and complex territories
Preferred MBA or equivalent experience
Experience within dealer channel or B2B manufacturing or branded product environments

Area Vice President – Dealer Sales

Key skills