Own and execute 1:1 and 1:few ABM campaigns targeting named enterprise accounts
Design and launch multi-channel activation plays across email, direct mail, events, and webinars
Partner closely with BDRs on account penetration strategies and follow-up workflows
Work with AEs to build account-specific marketing plans for strategic deals
Build and maintain target account lists in partnership with Sales leadership
Develop account intelligence using research, intent signals, and relationship mapping
Plan and execute direct mail campaigns, including vendor management, creative, and fulfillment
Co-own event strategy and execution, including executive dinners, roundtables, and field events
Lead webinar programs end-to-end, from topic selection through pipeline conversion
Iterate rapidly by launching campaigns, analyzing performance, and optimizing continuously

5–7+ years of experience in B2B marketing, with at least 2–3 years focused on ABM or enterprise marketing
Hands-on experience across multiple channels including outbound email, direct mail, events, and webinars
Proven track record of driving pipeline through account-based campaigns
Experience managing vendors, budgets, logistics, and creative execution
Deep experience partnering with BDRs and AEs in enterprise sales environments
Strong understanding of long sales cycles and multi-threaded buying processes
Ability to engage credibly with C-level and VP-level stakeholders
Strong bias toward action: launch, test, learn, and iterate
Comfortable running experiments across channels and scaling what works
Data-driven but pragmatic in decision-making
Ability to build campaigns and targeting strategies without perfect data
Experience operating in early-stage or high-growth environments
Resourceful and self-directed, with strong ownership mentality
Experience marketing to financial institutions or regulated industries
Familiarity with tools such as HubSpot, Marketo, Outreach, Sendoso, or similar
Experience running executive events, dinners, or high-touch field programs
Background in companies in the $5M–$50M ARR scaling phase

ABM & Enterprise Marketing Manager

Key skills