Key skills
Analytics
About this role
Role Overview
- Support the Brand Manager in the execution of B2C and B2B marketing activity for the New Homes, Lettings and Financial Services businesses
- Assist in the delivery of brand campaigns and initiatives, ensuring all activity aligns with brand guidelines, internal processes and regulatory requirements
- Provide marketing support and campaign delivery for New Homes launches, including coordination of materials and liaison with internal stakeholders
- Assist in the delivery of paid digital campaigns across Daft.ie, MyHome.ie and SherryFitzSocial, working with internal teams and external agencies as required
- Support the delivery of best practice email marketing campaigns for New Homes clients, including content preparation, scheduling and reporting
- Identify and action opportunities to drive traffic and leads to SF.ie and developer client websites
- Manage the creation and scheduling of digital content for New Homes, Lettings and Financial Services social media channels, including Facebook, YouTube, TikTok, Instagram and LinkedIn
- Ensure accuracy, consistency and adherence to brand tone of voice
- Monitor social media activity and assist with responding to comments and direct messages as appropriate
- Assist with tracking and reporting on the performance of digital marketing activity using analytics tools and agency reports
- Support the management of in-branch marketing materials for New Homes, Lettings and Financial Services
- Provide general marketing team administration and support on wider group projects as required
Requirements
- Bachelor’s Degree in Marketing/Communications or similar
- 2+ years of experience in marketing, digital advertising or digital communications
- Knowledge or experience of the residential or new homes property markets would be advantageous
- Experience in online design using products such as Canva/Adobe for assets such as video creation, social media content, display banners, branch posters and email marketing collateral
- Strong experience writing content in English for email and social media
- Well organised, enthusiastic and eager to learn, with the ability to manage multiple tasks and deadlines
- A positive team player with a proactive approach and strong attention to detail
Benefits
- professional development
- opportunities for learning