Marketing and Student Recruitment Officer

Role Overview

• Agree recruitment targets with relevant key stakeholders and recommend clear actions to grow student numbers for Griffith College and ICHAS programmes.
• Design plan, coordinate and deliver a programme of national recruitment activities for both undergraduate and postgraduate programmes offered from or through the Limerick campus.
• Actively market Griffith College Limerick apprenticeship programmes in collaboration with key stakeholders.
• Develop, build and maintain strong relationships with guidance counsellors, principals, feeder schools, Further Education colleges, and other stakeholders, including industry and professional links by direct engagement with relevant sectors.
• Engage with the broader Marketing & Admissions teams associated with the College to support the design and distribution of promotional materials (online and offline).
• Coordinate, develop and/or provide engaging presentations on programmes offered from the Griffith College Limerick campus and student opportunities, tailored to different audiences.
• Coordinate digital recruitment activities, including webinars, social media campaigns, and email outreach.
• Monitor and report on market trends and learner demand as well as competitor activity to inform recruitment strategies.
• Track and report on recruitment activity, conversion rates, and student enrolment numbers against agreed targets.
• Support the admissions processes by guiding applicants through the enquiry, application, and offer stages.
• Provide accurate programme and entry requirement information, ensuring compliance with QQI standards.
• Develop and implement advertising campaigns to promote Griffith College Limerick and ICHAS as a student destination.
• Update and ensure the accuracy and relevance of the Griffith College Limerick and ICHAS website pages.
• Generate content for social media and CRM campaigns.
• Measure engagement by tracking results and ensuring accurate reporting.
• Manage physical marketing material, including brochures, flyers and other branded merchandise.
• Develop and grow local and national media coverage for Griffith College Limerick and ICHAS.
• Coordinate and support on-campus and online events such as open evenings, taster sessions, and induction activities.
• Attend open days, graduations, student recruitment fairs, and related events linked to promoting Griffith College Limerick and ICHAS
• all programmes delivered through the Limerick campus.
• Work flexibly to meet recruitment cycle needs, including evenings and occasional support to the Global Engagement Office with the recruitment of non-EU students already resident in Limerick.

Requirements

• A third-level qualification (Level 7 or above) in business, marketing, communications, education, or a related field, but candidates with relevant industry experience may also be considered
• Must demonstrate a strong performance record with a high level of achievement and be target-driven.
• Strong interpersonal skills and ability to build relationships with diverse audiences.
• Excellent communication competencies (both written and verbal) and presentation skills, with confidence in public speaking.
• Strong commercial understanding of financial data and metrics is essential.
• Experience of leading a team and measuring performance is desirable.
• Minimum 3 years’ experience in a relevant role.
• A track record of successful online and offline recruitment & marketing approaches is essential.
• Proficiency in Microsoft Office and previous experience using a CRM system are desirable.
• Proven organisational and time management skills, with the ability to manage multiple projects.
• Experience of designing promotional material.
• A full clean driving license is essential.
• Must be legally entitled to work full-time in Ireland for any employer.

Benefits

• Competitive salary package
• Access to the College’s pension scheme
• Access to healthcare plans for employees and their families
• Enhanced maternity leave pay
• Flexible working arrangements in line with the College's remote working policy
• Access to ongoing Continuing Professional Development (CPD) programmes, up to Doctorate level
• Subsidised College programmes to support career development and upskilling.
• Opportunities for staff mobility through Erasmus+ and other international mobility programmes
• Mental Health and Wellbeing supports available
• Cycle to Work scheme
• Vibrant, multidisciplinary and multicultural learning environment
• Inclusive and diverse community
• Innovative and agile place to work
• Welcoming environment committed to both learner and staff development
• Staff discounts and offers from a wide range of retailers and service providers
• Preferential accommodation rates during the summer period for staff, and for friends and family of staff at Griffith Rooms in Dublin.
• Year-round staff social and wellbeing events, including BBQs, coffee mornings, wellness talks, EDI events, and more