Define and lead a global marketing strategy aligned to revenue and brand goals
Translate business targets into clear, actionable marketing plans
Take accountability for marketing’s contribution to commercial performance
Own the global marketing budget, ensuring disciplined, high-impact investment aligned to business priorities
Act as the marketing counterpart to the Head of Sales, ensuring tight alignment and shared visibility
Own product positioning, messaging, and value proposition across all categories
Bring customer and market insight into go-to-market strategy and product decision-making
Lead global go-to-market planning for launches and lifecycle activity
Define how marketing supports the full customer journey across DTC, Amazon, retail, and distribution
Clearly define and deliver the assets, campaigns, and content required to drive conversion and retention
Lead and commercially direct brand and creative output to ensure it meets both brand and commercial objectives
Provide strategic direction for global PR and communications
Identify and develop a focused number of high-impact partnerships
Define and implement an AI-enabled marketing approach across the function
Lead, coach, and develop a high-performing marketing team
Ensure strong use of data and insight across all marketing activity

Proven experience in a senior marketing leadership role within consumer electronics, audio, or premium lifestyle brands
Strong track record of driving commercial performance through marketing
Deep understanding of product marketing, go-to-market strategy, and customer insight
Strong understanding of eCommerce, marketplaces, and digital customer journeys
Experience managing and optimising marketing budgets with a focus on ROI and impact
Experience building modern marketing functions using data, technology, and AI
Ability to balance brand-building with commercial delivery
Experience leading multidisciplinary teams including creative, PR, and performance marketing
Strong commercial acumen and confidence working alongside sales leadership
Hands-on mindset with the ability to operate at both strategic and detailed levels
Genuine passion for music, sound, and high-quality products
Strong appreciation for design, craftsmanship, and user experience
Curiosity and willingness to deeply understand Cambridge Audio’s products and customers

Head of Marketing

Key skills