Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation
Build and scale repeatable growth loops with a strong focus on ROI and payback
Own and scale Incard’s acquisition channels, including:
Paid acquisition (Meta, Google, YouTube; TikTok where relevant)
SEO & content-driven growth
Partnerships, affiliates, and communities
Build a continuous experimentation framework across ads, funnels, offers, and landing pages
Own growth analytics and performance tracking
Build a clean, reliable attribution and tracking stack
Work closely with Product, Design, and Brand to:
Start hands-on, then progressively build and lead a high-performing Growth team

5–10+ years in Growth, Performance Marketing, or Acquisition roles
Proven track record scaling growth at a high-growth startup or scale-up
Strong experience in B2B SaaS, Fintech, or platform businesses
Hands-on experience managing significant paid media budgets
Experience scaling products from early traction to meaningful revenue
Deep analytical and data-driven mindset
Strong understanding of funnels, experimentation, and lifecycle marketing
Product-oriented thinker with strong execution skills
Comfortable working cross-functionally with Product, Data, and Engineering
High ownership, high standards, low ego
Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships)

Head of Growth – Performance Marketing

Key skills