Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation
Build and scale repeatable growth loops with a strong focus on ROI and payback
Operate with founder-level ownership over results
Own and scale Incard’s acquisition channels, including:
Paid acquisition (Meta, Google, YouTube; TikTok where relevant)
SEO & content-driven growth
Partnerships, affiliates, and communities
Founder-led and ecosystem-driven growth
Prioritise scalable, defensible channels over short-term wins
Decide where and when to invest paid spend based on clear performance signals
Build a continuous experimentation framework across ads, funnels, offers, and landing pages
Translate insights into high-performing creative angles and messaging
Kill what doesn’t work quickly; double down on what scales
Own growth analytics and performance tracking
Define and monitor core KPIs, including:
CAC, LTV, payback period
Activation and cohort retention
Feature adoption and conversion
Build a clean, reliable attribution and tracking stack
Ensure all growth decisions are data-backed
Work closely with Product, Design, and Brand to:
Turn product features into acquisition and retention levers
Align growth messaging with real product value
Start hands-on, then progressively build and lead a high-performing Growth team
Collaborate closely with Product, Sales, Partnerships, and Leadership
Set a high bar for execution, ownership, and velocity

5–10+ years in Growth, Performance Marketing, or Acquisition roles
Proven track record scaling growth at a high-growth startup or scale-up
Strong experience in B2B SaaS, Fintech, or platform businesses
Hands-on experience managing significant paid media budgets
Experience scaling products from early traction to meaningful revenue
Deep analytical and data-driven mindset
Strong understanding of funnels, experimentation, and lifecycle marketing
Product-oriented thinker with strong execution skills
Comfortable working cross-functionally with Product, Data, and Engineering
High ownership, high standards, low ego
Experience in fintech, payments, or financial infrastructure (nice to have)
Familiarity with Shopify, Stripe, or e-commerce ecosystems (nice to have)
Experience scaling across multiple European markets (nice to have)
Background in category creation or early market positioning (nice to have)
Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships)

Head of Growth – Performance Marketing

Key skills