Take ownership of account direction, not just reporting
Assess accounts and determine what should be happening, what needs to change, and what to prioritise next
Review performance across Meta Ads (primary focus), email campaigns, and landing pages
Identify what is working, what is not working, and what needs to change
Translate performance into clear actions and priorities
Turn performance insights into creative briefs, campaign actions, and execution tasks
Create clear tickets for designers, video editors, and email specialists
Ensure output aligns with strategy and performance goals
Manage delivery across 3–5 client accounts
Ensure timelines and deliverables are met
Coordinate across internal team members
Maintain structure in tools (Trello, Slack, etc.)
Build and refine pod processes to ensure repeatability, consistency, and scalability across accounts
Provide regular updates to clients via Slack or messaging on performance summaries, actions taken, and next steps
Maintain consistent communication between calls
Ensure clients understand what is happening, why it is happening, and whether performance is on track
Prepare Alex for client calls with performance summaries, key insights, and recommended actions
Join client calls where needed to support with technical depth and answer detailed questions
Not responsible for leading calls

5+ years in a digital agency environment
Strong experience in paid media (Meta), direct response marketing, and performance analysis
Deep familiarity with DTC / ecommerce marketing
Experience coordinating delivery across teams and can overlap with US hours
Experience managing multiple clients simultaneously
Strong operator mindset (executes, not just thinks)
Able to interpret performance data and act on it
Able to set direction for accounts
Able to direct creative and campaigns
Strong written communication
Confident in async client communication
Comfortable using AI tools to improve efficiency (AI-native mindset)

Performance Marketing Lead – DTC

Key skills