Define, plan, and execute the Growth Marketing strategy with analytical insight, predictability, and governance
Ensure end-to-end campaigns focused on demand generation, qualified lead acquisition, and growth of the revenue pipeline (ARR/MRR)
Design and optimize communication cadences, lead scoring, and CRM automation flows, with mandatory expertise in HubSpot, focusing on lead nurturing
Maintain clear funnel visibility, tracking performance of leads, MQLs, opportunities, and conversion between stages, with a focus on CAC reduction and efficiency gains
Build dashboards in BI tools (experience with Looker preferred), turning data into analyses and executive reports, plus actionable recommendations
Translate data into business direction by monitoring performance KPIs, proposing A/B tests, and implementing continuous adjustments and improvements to optimize the customer journey and allocate resources across marketing channels based on ROI
Connect growth initiatives to the business by working cross-functionally and closely with Sales and Product teams (SEO, Media, and Data) to identify bottlenecks and growth opportunities
Define strategy, plan, and execute end-to-end growth marketing campaigns

Solid experience in B2B Growth Marketing
Hands-on, in-depth experience with HubSpot
Experience managing the funnel, demand generation, CRM, and marketing performance
Experience with acquisition, nurturing, conversion, and pipeline acceleration strategies
Familiarity with testing, experimentation, and continuous optimization of campaigns and customer journeys

Growth Marketing Manager

Key skills