Build, launch, and optimize Meta (Facebook & Instagram) ad campaigns
Manage Google Ads campaigns as a secondary priority
Create, update, and optimize WordPress landing pages aligned with paid campaigns
Design and maintain high‑converting landing page experiences
Ensure alignment between ads, messaging, and landing page user experience
Manage campaign performance, testing, and optimization cycles
Collaborate closely with internal team members on campaign strategy and execution
Track tasks and progress using tools such as Slack and Asana
Maintain clear documentation and communication on campaign status and timelines
Manage multiple campaigns and priorities simultaneously
Provide input on growth opportunities, new campaigns, and expansion initiatives

3+ years of hands‑on experience managing Meta Ads campaigns
Proven experience working with Google Ads
Strong experience managing WordPress websites and landing pages
Experience designing or contributing to landing page layouts and user flows
Ability to show past campaign examples (lead‑based or product‑based)
Experience managing different campaign sizes and ad spend levels
Strong organizational skills and ability to follow structured plans
Excellent written communication skills and comfort with async collaboration
Ability to work independently and take ownership of deliverables ** Nice to Have**
Design experience using tools like Figma or Canva
Knowledge of conversion rate optimization (CRO) best practices
Experience in growth marketing or scaling paid media efforts
Previous work in fast‑paced digital marketing environments

Paid Media Specialist

Key skills