Lead the planning and implementation of Ultra-Rare Brand Strategies into digital means
Responsible for all Healthcare Professionals (HCPs) and consumer digital promotions supporting Ultra-Rare Brands in the U.S.
Translate brand strategy into reality and guide Ultra-Rare towards the best possible outcomes
Own end-to-end digital marketing tactics for Ultra-Rare, from creative brief, message development through execution, measurement, and optimization in partnership with Brand Marketing Leads and Brand Operations Manager
Serve as a key partner to brand leadership by turning strategic goals into actionable projects
Work closely with cross-functional teams including commercial, analytics, regulatory, compliance, and vendors
Support brand strategy execution by promoting analytics and automation tools
Convert brand objectives into measurable KPIs and SLAs
Maintain all current established Ultra-Rare brand and unbranded websites
Design and oversee strategies for digital media activation, re-activation, and prevention of discontinued engagement
Help enhance and broaden a strong, data-driven marketing plan to engage healthcare professionals (HCPs)
Manage daily relationships with agencies and publishers
Advocate for ongoing innovation and continual learning.

Doctorate degree and 2 years of relevant marketing experience OR Master’s degree and 4 years of relevant marketing experience OR Bachelor’s degree and 6 years of relevant marketing OR Associate’s degree and 10 years of relevant marketing OR High school diploma / GED and 12 years of relevant marketing experience
3 years of experience collaborating with marketing, compliance, or within healthcare/life sciences organizations
Proven track record in developing and executing a variety of professional and consumer-focused initiatives across diverse channels, including paid search/SEM, organic search/SEO, generative search/GEO, email, websites, display advertising, video, mobile platforms, CRM, and social media
Strong marketing skills, with expertise in strategy, market research, segmentation, brand positioning, and tactical planning
Strategic thinker capable of supporting key business decisions
Experienced in leading or contributing to cross-functional project teams; demonstrates critical thinking, leadership, collaboration, and a commitment to representing consumer interests
Skilled in working with agencies and publishers to produce compelling creative content.
Passionate and empathetic about building strong consumer experiences by understanding their needs and preferences
Strong bias for action and ability to prioritize in a fast-paced environment.

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.

Senior Manager, Digital Marketing – Ultra-Rare Medicines

Key skills