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Digital Marketing Specialist at Pear Tree. | JobVerse
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Digital Marketing Specialist
Pear Tree.
Remote
Website
LinkedIn
Digital Marketing Specialist
Philippines
Full Time
1 week ago
$85,000 PHP
No Sponsorship
Apply Now
Key skills
AI
Shopify
About this role
Role Overview
Plan, build, and execute email campaigns using Omnisend
Develop automated workflows including welcome, abandoned cart, post-purchase, retention, and re-engagement sequences
Design email layouts, creatives, and supporting copy aligned with brand direction
Segment audiences and optimise campaigns based on performance insights
Drive customer retention, repeat purchases, and lifetime value growth
Manage and optimise campaigns across Google Ads and Meta (Facebook & Instagram)
Develop full-funnel campaign strategies covering prospecting, retargeting, and conversion
Monitor and improve key performance metrics such as ROAS, CPA, CTR, and conversion rates
Manage and allocate advertising budgets effectively across channels
Improve organic visibility for key product categories and landing pages
Conduct keyword research and optimise Shopify product pages, collections, and content
Implement on-page SEO best practices across the eCommerce site
Assist in creating and scheduling social media content as required
Align organic posts with paid campaigns and product launches
Maintain consistent messaging across all digital channels
Update and maintain Shopify store content including products, collections, and landing pages
Support the creation of campaign-specific landing pages
Assist with website updates for promotions and product launches
Develop marketing assets using Canva, Adobe, or AI-based tools
Produce cohesive campaign creatives across email, ads, and website
Ensure consistency in brand messaging and visual identity across multiple brands
Support the development and execution of an annual marketing calendar across multiple brands
Align campaigns with product launches, promotions, and seasonal opportunities
Coordinate multi-channel campaigns for integrated execution
Requirements
Proven experience in digital marketing within an eCommerce environment (Shopify preferred)
Hands-on experience with:
Email marketing platforms (Omnisend preferred)
Google Ads
Meta Ads Manager
Ability to manage and prioritise campaigns across multiple brands
Ability to execute campaigns end-to-end (strategy, build, launch, optimisation)
Experience creating digital marketing assets using Canva, Adobe, or AI tools
Strong understanding of SEO fundamentals and Shopify best practices
Strong organisational skills with the ability to handle multiple projects simultaneously
Analytical mindset with ability to interpret and act on performance data
Experience in wellness, skincare, supplements, or FMCG industries (Nice to Have)
Exposure to international eCommerce markets (Nice to Have)
Experience in conversion rate optimisation (CRO) (Nice to Have)
Experience in campaign planning and marketing calendar development across multiple brands (Nice to Have)
Apply Now
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