Key skills
AIShopify
About this role
Role Overview
- Plan, build, and execute email campaigns using Omnisend
- Develop automated workflows including welcome, abandoned cart, post-purchase, retention, and re-engagement sequences
- Design email layouts, creatives, and supporting copy aligned with brand direction
- Segment audiences and optimise campaigns based on performance insights
- Drive customer retention, repeat purchases, and lifetime value growth
- Manage and optimise campaigns across Google Ads and Meta (Facebook & Instagram)
- Develop full-funnel campaign strategies covering prospecting, retargeting, and conversion
- Monitor and improve key performance metrics such as ROAS, CPA, CTR, and conversion rates
- Manage and allocate advertising budgets effectively across channels
- Improve organic visibility for key product categories and landing pages
- Conduct keyword research and optimise Shopify product pages, collections, and content
- Implement on-page SEO best practices across the eCommerce site
- Assist in creating and scheduling social media content as required
- Align organic posts with paid campaigns and product launches
- Maintain consistent messaging across all digital channels
- Update and maintain Shopify store content including products, collections, and landing pages
- Support the creation of campaign-specific landing pages
- Assist with website updates for promotions and product launches
- Develop marketing assets using Canva, Adobe, or AI-based tools
- Produce cohesive campaign creatives across email, ads, and website
- Ensure consistency in brand messaging and visual identity across multiple brands
- Support the development and execution of an annual marketing calendar across multiple brands
- Align campaigns with product launches, promotions, and seasonal opportunities
- Coordinate multi-channel campaigns for integrated execution
Requirements
- Proven experience in digital marketing within an eCommerce environment (Shopify preferred)
- Hands-on experience with:
- Email marketing platforms (Omnisend preferred)
- Google Ads
- Meta Ads Manager
- Ability to manage and prioritise campaigns across multiple brands
- Ability to execute campaigns end-to-end (strategy, build, launch, optimisation)
- Experience creating digital marketing assets using Canva, Adobe, or AI tools
- Strong understanding of SEO fundamentals and Shopify best practices
- Strong organisational skills with the ability to handle multiple projects simultaneously
- Analytical mindset with ability to interpret and act on performance data
- Experience in wellness, skincare, supplements, or FMCG industries (Nice to Have)
- Exposure to international eCommerce markets (Nice to Have)
- Experience in conversion rate optimisation (CRO) (Nice to Have)
- Experience in campaign planning and marketing calendar development across multiple brands (Nice to Have)