Lead the development and execution of high-impact marketing strategies focused on customer acquisition and conversion.
Oversee a team of marketing professionals, providing strategic direction, mentorship, and performance management.
Conduct in-depth market research and competitive analysis to identify opportunities for market penetration and growth.
Collaborate with senior leadership to align marketing initiatives with overall business objectives and goals.
Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
Develop and implement advanced analytics and reporting mechanisms to track campaign performance and inform decision-making.
Forge strong partnerships with external vendors, agencies, and affiliates to enhance marketing efforts.
Stay abreast of industry trends and emerging technologies to continuously innovate and improve marketing tactics.
Lead cross-functional teams to ensure cohesive execution of marketing strategies.
Represent the marketing team in executive meetings, providing insights and strategic recommendations.
Develop long-term marketing plans to support business growth and brand positioning.
Monitor key performance indicators (KPIs) and adjust strategies as needed to achieve targets.
Champion a data-driven approach to decision-making and marketing optimization.

Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred.
10+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry.
Demonstrated success in leading and managing high-performing marketing teams.
Advanced knowledge of digital marketing strategies and tools (e.g., SEO, SEM, social media, email marketing).
Strong analytical skills and experience with advanced data analysis and reporting.
Excellent leadership, communication, and interpersonal skills.
Ability to think strategically and translate business objectives into actionable marketing plans.
Experience with print and direct mail marketing strategies.
Bilingualism (English and French) is an asset; proficiency in both languages is required if located in Québec.

Senior Marketing Manager – Groups and Mass Sponsors

Key skills