Senior Manager, Growth Marketing – Content

Role Overview

• Lead the development of personalized email campaign content that includes geo and stage based personalization to drive customer conversion, working in close partnership with the customer growth, HubSpot execution team and Customer Engagement team
• Build and execute a content calendar across blog and social channels — seasonal, monthly, and thematic — designed to speak to our customer personas to drive MQL engagement and support conversion
• Develop regional, market-based and persona-based content strategies that support the sales team in moving customers through to close
• Define content briefs, messaging frameworks, and campaign narratives that are handed off cleanly to execution teams
• Oversee the creation, accuracy, and publication of community and property profile pages across 55places.com and Neighborhoods.com
• Delegate day-to-day community page production to team members and contractors within the on-site content organization
• Ensure community content is SEO-optimized, accurate, and published on schedule — while shifting your own time from production to strategy and quality oversight
• Own the community content refresh roadmap, prioritizing markets and segments that drive the highest qualified customer impact
• Identify and resolve structural workflow chokepoints that constrain content velocity
• Lead the transition away from waterfall editorial processes toward an agile, audience-first content model
• Evaluate, introduce, and champion modern content tooling — including AI-assisted creation, automation, and distribution platforms — to increase team output without proportional resource growth
• Reduce over-reliance on ad hoc freelance production by building scalable, repeatable content systems
• Align content themes to user intent, ensuring organic keywords/phrases/FAQs are featured to drive SEO, AEO, GEO
• Directly manage and develop employees and contractors within the on-site content organization, with responsibility for performance, development, and workload across the team
• Provide creative direction and content strategy guidance to the lifecycle email execution team (dotted line)
• Partner leaders at the company including the Director of Sales and Director of Customer Engagement as a key stakeholder in campaign planning, lead nurturing strategy, and market content needs
• Build a team culture rooted in creative excellence, revenue accountability, and continuous improvement

Requirements

• Experience in content marketing, growth marketing, or a combined content and marketing operations role — ideally at a digital-first or marketplace company
• Demonstrated experience owning content strategy with measurable revenue or pipeline impact, not just production volume
• Strong writing, editing, and creative direction skills across email, web, blog, and social formats
• Experience managing and developing direct reports or contractors
• Comfort with modern content and marketing tooling — including AI-assisted content creation, CMS platforms (WordPress), SEO tools (Yoast or equivalent), and project management platforms (Jira, Asana)
• A systems thinker's mindset: you see workflow problems before they become bottlenecks and you build processes that scale
• Nice to have: Experience with HubSpot or similar marketing automation platforms
• Familiarity with real estate, community development, or marketplace businesses
• Experience building or modernizing a content operation from the ground up
• Background working in or alongside demand generation or lifecycle marketing teams

Tech Stack

• WordPress

Benefits

• Comprehensive health, dental, and vision insurance for you and your dependents
• Paid parental leave
• Generous PTO and a genuine commitment to work-life balance
• 401(k) with employer match
• 100% remote work environment