Key skills
GoStakeholder ManagementCommunication
About this role
Role Overview
- Own the marketing strategy and go-to-market approach for assigned brand(s)
- Lead the development of integrated, omnichannel marketing plans
- Define target audiences and key messaging frameworks
- Grow lead databases and audience growth
- Orchestrate cross-functional teams for high-impact marketing efforts
- Use data and insights to inform strategy and optimize performance
- Monitor and evaluate marketing performance against KPIs
- Manage the marketing budget for assigned brand(s)
- Ensure brand consistency across all touchpoints
- Contribute to portfolio-wide initiatives
Requirements
- 5-7 years of marketing experience
- Experience owning or leading marketing for a brand, product, or business line—preferably in B2B, events, or related industries
- Proven ability to develop and execute strategic marketing plans
- Commercial acumen and experience collaborating with cross-functional teams
- Analytical and insight-driven mindset
- Excellent communication and stakeholder management skills
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development