Own end-to-end planning & execution of sampling plan including Brand Ambassador recruiting and training, event programming, budget, inventory management, logistics, and reporting
Identify, negotiate, plan, and lead local event strategies to boost brand awareness and engage directly with consumers
Manage total budget across product logistics, cold-chain, staffing, event sponsorships, branded assets, and mobile sampling vehicle(s)
Hire, train, and manage team of Brand Ambassadors responsible for event activations and experiential campaigns operating 3-5 days per week during key summer months
Own all event sponsorships, permits, negotiations, logistics, and activations
Report weekly on key metrics such as QR/coupon scan rate, UGC volume, cost per sample correlating with retail sell-through data
Build deep knowledge of the local market and community partners to develop successful and profitable programming
Cultivate strong relationships with store teams to ensure well-merchandised products

3-5 years in field/experiential marketing or brand activation in CPG beverages or food
Proven experience managing sampling at scale (50K+ samples) and leading field teams of 5+
Outgoing, energetic, and personable with a passion for connecting with consumers
Deep knowledge of the events landscape, permitting, and venue/gym/run club networks, especially NYC & LA
Strong planning, project management, budget management, vendor negotiation, and logistics planning skills
Highly proficient in Microsoft Office Excel and PowerPoint, to analyze field marketing results and share reporting with the team
Valid driver’s license; comfortable working evenings and weekends as needed
Ability to thrive in a startup environment where things move quickly and change often
Ability to establish good relationships and credibility with store managers, customers, and brokers
Excellent managing time, priorities, and expenses
Experience working with beverage distributors (Big Geyser, UNFI, KeHE, or similar) an asset.

Field Marketing Manager

Key skills