Social Media Trading Manager – Beauty Care

Role Overview

• Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels.
• Monitor campaign pacing and manage delivery and performance in line with Brand KPIs, goals, and objectives making ongoing campaign optimization recommendations.
• Measure impact of campaigns using quantitative and qualitative metrics.
• Share pacing and performance updates and resulting recommendations with the team on a weekly basis.
• Present campaign recaps and insights to strategic planners and brand teams.
• Fully understand the category media model and media plans and the role of Social campaigns within those.
• Learn and contribute to the category’s overarching Social strategy.
• Work with category media team and agencies to ensure buys are input properly in Prisma and trafficking is completed accurately.
• QA campaigns and flag any issues.
• Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts).
• Maintain partner relationships, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within Social capabilities.
• Collaborate on planning, strategy and capabilities with the full media team.
• Work with the team on experiments to continuously improve and evolve Social approach.
• Be a Social expert and thought leader for the team.
• Understand latest developments in digital media from meeting with suppliers, industry news, etc.
• Understand and implement data strategy for targeting in partnership with the team.
• Keep up to date on targeting capabilities and available data.
• Troubleshoot platform, campaign, and Ad Ops issues and solve technical blockers
• Work with A&I and rest of the media team to develop dashboards and reporting capabilities.
• Train other team members in various parts of social campaign strategy, management and analytics.

Requirements

• 3-5 years of experience executing holistic paid digital media campaigns in social media platforms Meta, TikTok, Snapchat, Pinterest, Reddit (Facebook Blueprint Certification a plus)
• Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
• Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
• Understanding of analytics tools (e.g., Google Analytics)
• Proficient in Microsoft Office

Benefits

• Total rewards at P&G include salary + bonus (if applicable) + benefits