Integrated Media Manager

Role Overview

• Understand and ensure team is on track for all brand-specific media deliverables
• Lead statuses and coordination and communication with the brand team(s)
• Be the business owner of your Brand(s)'s media plan, activation and delivery
• ensuring executional excellence
• Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, media costs
• Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing are properly maintained – ensure no miss on communication
• Manage planning and oversee performance analysis of all offline channels.
• Collaborate with relevant internal & external stakeholders as needed
• Analyze data sets across various platforms to deliver actionable insights to media partners and business managers
• Lead digital media execution for high value initiatives across a variety of programmatic and social advertising platforms to ensure executional excellence
• Collaborate with internal partners like Senior Media Manager, Analytics & Insights Managers and Brand Managers to develop best-in-class digital media campaigns across Programmatic, Video and Social advertising platforms
• Oversee digital media execution through collaboration with external media agency, ensuring execution is delivered with excellence and in compliance with P&G standards.
• Partner with agency on platform level performance analysis and optimization strategies
• Remain current on the latest digital media innovation via collaboration with external media platforms
• Partner with Senior Media Manager to evolve category media model through evaluation of media opportunities, building of in-channel & cross-channel tests, & crafting of media landscape POVs
• Work alongside external media agency team to coordinate campaign trafficking, measurement and billing reconciliation

Requirements

• Bachelor’s Degree in business, marketing, advertising, IT or related fields
• 1-3 years experience in a media planning or buying role preferred
• Experience planning and/or executing SEM preferred
• Proficient in Microsoft Office, especially Excel
• Experience analyzing data in ad platforms, Google Analytics or similar reporting dashboards
• Familiarity with media-specific software, tools and data (Guideline Planning / MediaTools, MediaOcean, Prisma, comScore, agency research and planning tools, etc.)

Benefits

• Salary + bonus (if applicable) + benefits