Understand and ensure team is on track for all brand-specific media deliverables
Lead statuses and coordination and communication with the brand team(s)
Be the business owner of your Brand(s)'s media plan, activation and delivery
ensuring executional excellence
Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, media costs
Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing are properly maintained – ensure no miss on communication
Manage planning and oversee performance analysis of all offline channels.
Collaborate with relevant internal & external stakeholders as needed
Analyze data sets across various platforms to deliver actionable insights to media partners and business managers
Lead digital media execution for high value initiatives across a variety of programmatic and social advertising platforms to ensure executional excellence
Collaborate with internal partners like Senior Media Manager, Analytics & Insights Managers and Brand Managers to develop best-in-class digital media campaigns across Programmatic, Video and Social advertising platforms
Oversee digital media execution through collaboration with external media agency, ensuring execution is delivered with excellence and in compliance with P&G standards.
Partner with agency on platform level performance analysis and optimization strategies
Remain current on the latest digital media innovation via collaboration with external media platforms
Partner with Senior Media Manager to evolve category media model through evaluation of media opportunities, building of in-channel & cross-channel tests, & crafting of media landscape POVs
Work alongside external media agency team to coordinate campaign trafficking, measurement and billing reconciliation
Requirements
Bachelor’s Degree in business, marketing, advertising, IT or related fields
1-3 years experience in a media planning or buying role preferred
Experience planning and/or executing SEM preferred
Proficient in Microsoft Office, especially Excel
Experience analyzing data in ad platforms, Google Analytics or similar reporting dashboards
Familiarity with media-specific software, tools and data (Guideline Planning / MediaTools, MediaOcean, Prisma, comScore, agency research and planning tools, etc.)