Conduct a full analysis of the business context in which you operate: execute and monitor CRM campaign performance across communication channels, identifying opportunities and optimizing to maximize conversions;
Participate in and lead the execution of targeted CRM communication strategies aligned with the company's strategy;
Write business and technical user stories and track activities with the technical team;
Collaborate and interact with internal product teams;
Prepare briefings for the CRM agency;
Monitor the development of communication journeys and tests;

Experience working with CRM/Direct Marketing using customer segmentation and personalization across relationship channels (email, push, WhatsApp, etc.);
Experience in project management and agile methodologies;
Analytical skills to monitor campaigns and identify patterns;
Knowledge of the financial market;
Familiarity with CRM platforms — Salesforce

Fixed 14th and 15th salary payments;
Profit-sharing/performance-based bonuses (based on seniority);
Health and dental plans with no co-payments;
Wellness programs via Wellhub (formerly Gympass) including nutrition, psychology, occupational health, massage, running groups and local gym access;
Meal Allowance and Food Voucher with flexible allocation between VA/VR cards, no co-pay;
Extended maternity and paternity leave;
Childcare or nanny allowance for children up to 6 years and 11 months;
Allowance for children with disabilities, no age limit;
Life insurance;
Private pension plan up to 8% of salary;
Training platform — Sicredi Aprende, offering a variety of courses;
40-hour workweek — utilizing a time bank system;
Remote work allowance (except for positions that require 100% on-site presence).

CRM Analyst, Mid-level

Key skills