Generate demand across channels. Driving inbound and outbound demand generation activity across channels such as phone, email, LinkedIn, and web.
Use AI tools to research and tailor outreach to target accounts, ensuring relevance and impact.
Build relevance with councils and complex organisations, tailoring outreach to real operational pains instead of generic pitches.
Nurturing opportunities through complex sales cycles with consistent, value-based touchpoints.
Deepening contact networks and mapping stakeholders within key organisations.
Testing and experimenting with new outreach techniques, messaging, channels, and emerging technology including AI-enabled tools, and reporting on effectiveness.
Collaborating with Sales and Pre-Sales teams to hand off qualified opportunities with full context.
Maintaining accurate records in Salesforce for pipeline visibility and account engagement tracking.

3–5 years in demand generation, outbound prospecting, or business development in a B2B, SaaS, or technology environment.
Knowledge of multi-channel prospecting approaches and outbound demand generation principles.
Strong interest and practical experience using AI tools (e.g. ChatGPT, Claude, automation tools) to improve how you work — not just awareness of them.
Skilled in CRM-based lead and pipeline management.
Strong verbal and written communication with proven ability to build rapport across multiple varied stakeholder levels.
Consistent high-volume outbound activity and ability to manage multiple accounts concurrently.
Experience nurturing accounts through long sales cycles.
Exposure to SaaS solutions such as Payroll, ERP, workforce management, or financial services.
Familiarity with LinkedIn Sales Navigator, outreach platforms (Outreach, Salesloft), and AI tools like ChatGPT or Claude.
Insight into HR, Finance, or Operations buying processes, and council purchasing behaviour.

Demand Generation Specialist

Key skills