Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value.
Partner with design and copywriting to build and test high-converting landing pages and PDPs.
Lead A/B testing initiatives across product pages, homepage, and checkout flows.
Ensure a seamless, on-brand experience across desktop and mobile.
Coordinate with development resources for site updates, new features, and bug fixes.
Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals.
Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS).
Deliver weekly and monthly performance recaps with clear insights and recommendations.
Use data to prioritize initiatives and make the case for resource investment.

5-7 years of ecommerce experience, ideally with a DTC brand in CPG, health & wellness, or food/bev
Hands-on Shopify experience — you know your way around themes, metafields, apps, and the admin
Experience at a brand with a subscription component (Skio, Recharge, Stay, etc.)
Comfort with analytics tools: Google Analytics (GA4), Shopify analytics, etc.
CRO experience — formal testing programs, hypothesis frameworks, or work with tools like Optimizely, Visually, Shoplift, etc.
Strong project management skills — you're organized, follow through, and keep things moving
Excellent written communication; you can clearly explain data and ideas to non-technical teammates.

Ecommerce Manager

Key skills